GAIA bathtime: Gaia Natural Products is launching its new Perfume 'Blau"

'Blau' the new Perfume by Gaia

The creation of this unique scent has an interesting story. Trudi Murray founder and owner of Gaia met a young man who, she found out during a conversation, can smell colour.

Synesthetes is the name given to people who have this gift and making a perfume is a perfect task for them.

Some synesthetes often report that they were unaware their experiences were unusual until they realised other people did not have them, while others report feeling as if they had been keeping a secret their entire lives.The automatic and ineffable nature of a synesthetic experience means that the pairing may not seem out of the ordinary. This involuntary and consistent nature helps define synesthesia as a real experience. Most synesthetes report that their experiences are pleasant or neutral, although, in rare cases, synesthetes report that their experiences can lead to a degree of sensory overload.

Though often stereotyped in the popular media as a medical condition or neurological aberration, many synesthetes themselves do not perceive their synesthetic experiences as a handicap. To the contrary, some report it as a gift—an additional "hidden" sense—something they would not want to miss. Most synesthetes become aware of their distinctive mode of perception in their childhood. Some have learned how to apply their ability in daily life and work.

We worked with Callum, who was born in 2000, to make a perfect blue Perfume, the kind of blue you find in coves with sandy bottoms around our island, the kind of blue which also represents the Gaia blue.

We started with Callum singling out all the essential oils which smelled blue to him. Then with the help of a colour wheel we created a top note, middle note and bottom note, bringing together harmonising blues. The result is a surprisingly fresh, floral perfume with a fruity, citrusy top note. Rich and heavy floral heart and a slightly spicy woody and very rounded bottom note.

Callum says that it smells like a perfect blue and if you move your wrist in front of your nose it smells like the air when the sea is turbulent and has been beating against the rocks.

As blue in Mallorquin is ‘Blau” and we found this to be true for blue in many other languages we decided to call our perfume ‘Blau’.

You are invited to step by our Gaia Bathtime Shop to try the new scent and to take a small sample away with you!